It was recently reported by Reuters that Amazon and Flipkart moved to the Supreme Court of India against the Competition Commission of India (“CCI”), to restrain the regulatory body from seeking disclosure of certain sensitive information from the companies.

With the advent of social media marketing, brands have started realising the potential business and marketing opportunities of sponsoring young athletes. These sponsorships have paved the way for many young and promising athletes to bag deals with brands at the beginning of their professional careers.